Product Planning and Strategy

Decoding consumer preferences: a marketer’s perspective

The study of consumer preferences is an essential element for…

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For successful demand generation, follow these steps

Decoding consumer preferences is crucial for any business looking to…

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The power of customer focus in driving marketing success

In today’s business landscape, it’s undeniable that customer satisfaction is…

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Advantages of product lifecycle management in marketing campaigns

Integrating product lifecycle management (PLM) into marketing campaigns offers many…

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Why user experience (UX) design is a marketing game changer

User experience (UX) design has become a marketing game-changer. This…

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What to consider in product features assessment for marketing

Evaluating product features is an essential step in the marketing…

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